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He(art) Therapy

 

BUSINESS OWNER: Molly Pace 

BUSINESS NAME: He(art) Therapy

MAIN PRODUCTS:  Mental Health Counseling/ Group private practice  

LOCATION:   4700 Gordon Dr. Sioux City, IA 51106 Suite 202 

WEBSITE:https://hearttherapy.info/

Short description of your business:

 He(art) Therapy offers mental health counseling and therapy to individuals, couples, and  families. We are a small group practice with a variety of therapists from an art therapist,  marriage and family therapist, faith based therapist, and graduates pursuing their mental  health counseling licensure. We are trained and certified in effective based modalities  such as EMDR, Gottman for couples, Mindfulness, and more. 

What motivated you to start your business? What drives you each day?

 I began my therapy career in community mental health and at addiction treatment centers. I love  what I do as a therapist, but felt like there was more I could do through my own design. I created  my own business in 2018 with my love for the creative arts and passion for helping people. I  was driven by the need to be authentic and operate in a way that feels best for me and my  practice. Creating my own business has allowed to do that and continues to allow me to grow  and expand in ways I never imagined. Bringing on more therapists to serve my mission and  community is a blessing. 

What’s unique about your business?

 The variety of practitioners and their uniqueness. I started this business because as an  art therapist, I needed to honor that part of me that differs from other therapists or  practices in our community. As I did that, I drew other providers who felt the same  passion, drive, and desire to be their authentic selves in their practice of being a  therapists. Every therapist has their own style and qualities that make them unique. For  example we have a faith based therapist, marriage and family therapist, and therapists  that utilize their innate wisdom and perspective to provide quality counseling to our  community.  

What’s the biggest challenge you’ve had to overcome as you’ve grown your business?

 ’ve learned that growth takes time and patience. There are changes and unexpectedness  that come with a business that you have to have a sense of adaptability and grace. I’ve  rode the waves of changes and trusted that things will work out if I stay the course and  have faith in myself and practice. Being a business owner is having a logical rooted  sense of control but also a radical sense of faith.  

What has been your greatest reward?

 The first things is the lives we’ve touched and changed as providers in this community.  The business is rooted in helping others heal and support them on their journey to  bettering their mental health. In return, we are rewarded as therapists through this  assistance. When I reflect on this pride, I realize it is because I was brave enough and  believed in myself to create this space and practice. I have also trusted my gut in seeing  the quality of other providers and their match to He(art) Therapy’s vision and said yes to  them joining and growing the practice. The reward is an increase in freedom and  abundance.  

How have you benefited from the startup community in Sioux City and the region? What resources did

 Yes and No. I needed help when I was going to step out of agency work and go on my  own. I utilized community resources like “innovation market” but I was not a finalist. The  “losing” is what motivated me to work even harder to find a way. If I wasn’t going to get  help from the resources this program provided, I was going to figure it out some other  way because I was driven to succeed. I remember someone’s speech at this event who  was a successful business owner and he echoed not giving up. The best resource in our  community that helped me get my business dream going was Todd Rausch from SBA at  WITCC. I was grateful for his guidance and support. He helped me find a way to get this  dream off the ground and running.  

Are there any experiences that were particularly influential in that regard?

 Todd from SBA BELIEVED in me. He heard my vision, felt my passion, and offered his  wisdom along the way. He gave me ideas of how to proceed even though I didn’t have the  resources from innovation market. I needed this belief as standing in front of your  community/peers and your idea not being supported, was hard. He reignited my  confidence 

Why is it important for the community to support startups and small businesses? What more can be do

 We all have dreams and desires, but the work needed to bring these to life can be a lot.  To be the one with the idea and the responsibility to see it through can be isolating. With  others around to reflect, encourage, and support- helps. Just like they say “it takes a  village” to raise a child, I believe the same is true about business in a sense. We need to  validate and encourage everyone’s unique talents and abilities with support to share  them with others. Community can help us do just that.  

What is one thing you know now that you wish you knew when starting your business?

 That change is a constant and to be accepting of this. Some of the changes are good and  prosperous while others are challenging and uncomfortable. It is all part of the process.  It has helped me adjust my vision of constant upward growth and instead enjoy the  journey of the ups and downs. I am more accepting of the changes that life brings  instead of resisting.  

What advice would you give to someone looking to start a business?

 DO IT.  

 But more than that, BELIEVE in yourself.  

Not everyone is going to understand your vision, dream, or goals and that is okay. Trust  yourself and your own unique wisdom. 

How can the community continue to help your business?

 Share!  You can share a facebook post, instagram post, website, business card, or your  experience or knowledge of He(art) Therapy.  Often when people are in crisis or struggling with their mental health, it is hard to think  and take action. We can share this resource as a community to help others.  

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